Given the potential of the Western Balkans and the fairly low level of visibility of its creative cultural sectors, the European Education and Culture Executive Agency (EACEA) is supporting the outreach of the 13 projects in order to strengthen their international impact. A launch event for the projects took place on May 19 2021, which included interventions by the Commissioners Mariya Gabriel and Olivér Várhelyi, both responsible for culture and enlargement and neighborhood negotiations, respectively.